You can’t pick everything in life.
But you can pick numbers.
Life is full of red lights and sudden downpours.
Since we can’t pick when those happen, we created a
quirky reality that shows the simple joy of having a choice.
Pick Games is a bit of whimsy in a world where you can’t
pick everything—but you can always pick numbers.
The campaign ran across multiple channels including;
social, connected TV, Out of Home and more.
It generated +76 million impressions and +78k link clicks.
Created at Will
Creative Director: Nick Richards
Associate Creative Director / Art: Allison Chambers
Copywriter: Madeline Barber
Illustrator / Animator: Leo Natsume
Production Artist: Will Erickson
Audio: Flip78 Sound Inc.
Producer: Sarah Collins
Account Management: Rheanne Sleiman