90% of reported sextortion cases in 2023 affected
teen boys—but it’s still seen as a girls’ issue. To get boys
to pay attention, we spoke their language and showed
them that of all the bad places to put your d*ck,
the most dangerous one is in a DM.
Created at Will
Executive Creative Director: Lisa Lebedovich
Associate Creative Director / Art Director: Allison Chambers
CD / Copywriter: Danielle Haythorne
Designer / website: Noah Kawamura
Photographer: Clinton Hussey
Producers: Brie Puffer, Isabelle Apps
Retouching: Conor Byrne
Account Management: Robin Hall
Studio Artist: Will Erickson, Conor Bryne, Noah Kawamura
Post-production: PostPro Media
Sound Design: Flip78
Developer: Yardstick Services