Allison Chambers
 When your cupcake franchise is called Cupcakes, fun is obviously the main ingredient. Just like cupcakes themselves, the brand is made from simple, high-quality ingredients that come together to create something bold and iconic.

Cupcakes & Other Good Stuff

 When your cupcake franchise is called Cupcakes, fun is obviously the main ingredient. Just like cupcakes themselves, the brand is made from simple, high-quality ingredients that come together to create something bold and iconic.

When your cupcake franchise is called Cupcakes, fun is obviously the main ingredient. Just like cupcakes themselves, the brand is made from simple, high-quality ingredients that come together to create something bold and iconic.

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 The new logo is a modern take on vintage bakeries, while drawing inspiration from icing-piped typography. Packaging comes to life through a flexible system that seamlessly connects every size of cupcake box to form ever-changing patterned murals at retail locations.

The new logo is a modern take on vintage bakeries, while drawing inspiration from icing-piped typography. Packaging comes to life through a flexible system that seamlessly connects every size of cupcake box to form ever-changing patterned murals at retail locations.

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 Created at  123w   Creative Directors: Bryan Collins, Rob Sweetman, Jeff Harrison Art Director: Dominic Prevost Copywriter: Danielle Haythorne Designer:   Allison Chambers Lettering: Allison Chambers Producer: Ninette Aves Account Management: Christina Tan, Matt McGarva Photographer: Makito Inomata Studio Artist: Gabe Hall

Created at 123w

Creative Directors: Bryan Collins, Rob Sweetman, Jeff Harrison
Art Director: Dominic Prevost
Copywriter: Danielle Haythorne
Designer: Allison Chambers
Lettering: Allison Chambers
Producer: Ninette Aves
Account Management: Christina Tan, Matt McGarva
Photographer: Makito Inomata
Studio Artist: Gabe Hall