https://www.allisonchambers.work/design daily 1.0 2021-06-06 https://static1.squarespace.com/static/58854302579fb38c051957de/t/58916299579fb38e735fa515/1485922873001/ Art Direction & Design In addition to logo development, this project called for creating a strategy to reduce packaging waste at baseball games. Nostalgic script from by-gone days inspired the logo. https://static1.squarespace.com/static/58854302579fb38c051957de/t/589173a6bf629a77a567df29/1485926483238/ Art Direction & Design Artists and writers create to evoke emotion, stimulate thought, and provoke response. That is also Cite’s raison d’être. The logo represents Cite’s physical space, as well as a quotation mark – an indication of content worth repeating. I played with 2-D and 3-D forms to give Cite a dynamic, always current quality. I used provocative quotes on Cite’s touchpoints to entice people to come to the store and engage with art, culture, books, and people. https://static1.squarespace.com/static/58854302579fb38c051957de/t/5892a6ce03596e1d6f013f84/1485138706965/ Art Direction & Design For Kal Tire’s 2015 Christmas card, we created a tire-tread pattern made out of Christmas tree icons, then had it de-bossed in a heavy stipple paper to suggest a fresh imprint in snow.   https://static1.squarespace.com/static/58854302579fb38c051957de/t/5892a72a46c3c4185743d0e7/1485141211266/ Art Direction & Design For Valentine’s Day, a series of coffee cups were created as unique as the people who use them. Valentine’s Day is for everyone, so Single, Taken or It’s Complicated cups were created that let people literally share their relationship status with the world. https://static1.squarespace.com/static/58854302579fb38c051957de/t/5892a83403596e1d6f015365/1485141475756/ Art Direction & Design Steel Toad is a new brewpub located in a restored steel foundry in Vancouver. The identity for Steel Toad focused on bringing the building’s history to life. https://static1.squarespace.com/static/58854302579fb38c051957de/t/5892a86df5e231c7e2acac26/1485139874057/ Art Direction & Design The Vancouver Art Gallery required an elegant wordmark for their 2015 exhibition, Embracing Canada. The show featured artists from across the country, spanning over 100 years of Canadian art. The wordmark created subtly integrates ‘Embracing’ and ‘Canada’ using a customized ligature. https://static1.squarespace.com/static/58854302579fb38c051957de/t/5892a94ad1758e4be8d92d24/1485142470502/ Art Direction & Design The Lotus Awards is the main advertising awards show in Vancouver but unfortunately was cancelled in 2014 due to lack of funding. In its place, local agency 123w created the Beer and Idea Appreciation Society. Instead of an award show, this event was open to the entire creative community and gave everyone an opportunity to share their best work without judging or awards. https://static1.squarespace.com/static/58854302579fb38c051957de/t/5892a9baf7e0aba7b71f9ad1/1485143139705/ Art Direction & Design Hoptorial is a taster pack featuring Muskoka Brewery’s three hoppiest beers. The pack is wrapped in hop vines with amusing and educational facts entangled throughout, educating hop lovers on the unique history of the hop. https://static1.squarespace.com/static/58854302579fb38c051957de/t/5892aa30e6f2e17632f2a30f/1485921238525/ Art Direction & Design Rocky Mountaineer needed four videos to highlight the unique experiences of the various routes they offer. We created individual title graphics in unique typographic styles that reflect each route’s history, geology and wildlife.   https://static1.squarespace.com/static/58854302579fb38c051957de/t/5892ab0e1e5b6cfec8c8a054/1485924357885/ Art Direction & Design The IDEA program has a new concept and identity for every graduating class. My concept for the 2013 graduation year was inspired by the ‘I Saw You’ notes printed every week in the Georgia Straight. https://static1.squarespace.com/static/58854302579fb38c051957de/t/5896a05e1e5b6cd270daba52/1485837361719/ Art Direction & Design When your cupcake franchise is called Cupcakes, fun is obviously the main ingredient. Just like cupcakes themselves, the brand is made from simple, high-quality ingredients that come together to create something bold and iconic. https://static1.squarespace.com/static/58854302579fb38c051957de/t/589fc3ac6a49636c5283841f/1486865324927/ Art Direction & Design For a brief time, I made a living as a custom cake decorator – a random skill I utilize from time to time for important friends and events. Here’s a taste. Typewriter cake featured on Design Sponge https://static1.squarespace.com/static/58854302579fb38c051957de/t/58c4831c197aea79a9ac716f/1485133688268/ Art Direction & Design The Vancouver Aquarium needed a platform to raise awareness of the many issues facing Canada’s Arctic, such as melting sea ice. https://static1.squarespace.com/static/58854302579fb38c051957de/t/58c484268419c2ae2bf3ed96/1485141785846/ Art Direction & Design In Muskoka, summer means warm days by the lake, Summerweiss, and millions upon millions of mosquitos. In keeping with the playful character of the brand, we created an illustration poking fun at the annual influx of the menacing terror. https://static1.squarespace.com/static/58854302579fb38c051957de/t/58c48f383e00be4228ac6dae/1485139459110/ Art Direction & Design To play off the seasonal wintery release of Muskoka Brewery’s Winterweiss, we illustrated the packaging as if a wild blizzard hit Muskoka, blowing around the brand’s cast of characters and regional landmarks. https://static1.squarespace.com/static/58854302579fb38c051957de/t/58c6d7256a4963946cb5641d/1489344241431/ Art Direction & Design Tasked with Ronald McDonald House BC’s 2014 Ski Challenge campaign, we took our inspiration from childhood crafts – namely, paper snowflakes – and created a series of hand-carved, typographic posters, each headline a nod to the event’s dual-nature of fun on and off the slopes. https://static1.squarespace.com/static/58854302579fb38c051957de/t/5aef7963575d1f581ddba0ea/1525643630561/LetsHearItLogo_Animation_2500x1450-V3.gif Art Direction & Design https://static1.squarespace.com/static/58854302579fb38c051957de/t/5c3e77ecf950b76b4a33d930/1485833774004/ Art Direction & Design To help launch the Vancouver Mural Festival’s inaugural year, we created an identity that could fill any space, just like a mural. https://static1.squarespace.com/static/58854302579fb38c051957de/t/60b16379ac775d73e555eb18/1622223394158/ Art Direction & Design - COBS Summer Buns Campaign https://static1.squarespace.com/static/58854302579fb38c051957de/t/60b3c6018bd86139cf1bd636/1622394373492/COTS_websiteheaderimage_2021May30v2.jpg Art Direction & Design https://static1.squarespace.com/static/58854302579fb38c051957de/t/60bd2302d323c769a97ecc6e/1623008001989/ Art Direction & Design https://static1.squarespace.com/static/58854302579fb38c051957de/t/60bd5208797de9581c1266eb/1623020039990/ Art Direction & Design https://www.allisonchambers.work/lettering-1 daily 0.75 2017-02-05 https://static1.squarespace.com/static/58854302579fb38c051957de/t/5885820bf7e0abeaeb1043c2/1485144547812/ Lettering https://static1.squarespace.com/static/58854302579fb38c051957de/t/58929da6a5790a5ec385ad36/1485924891146/ Lettering https://static1.squarespace.com/static/58854302579fb38c051957de/t/58929dfd1b10e3d3a0c55f52/1486003473697/ Lettering In addition to logo development, this project called for creating a strategy to reduce packaging waste at baseball games. Nostalgic script from by-gone days inspired the logo. https://static1.squarespace.com/static/58854302579fb38c051957de/t/5892ab80579fb36678b85916/1485839982158/ Lettering Tasked with Ronald McDonald House BC’s 2014 Ski Challenge campaign, we took our inspiration from childhood crafts – namely, paper snowflakes – and created a series of hand-carved, typographic posters, each headline a nod to the event’s dual-nature of fun on and off the slopes. https://static1.squarespace.com/static/58854302579fb38c051957de/t/5892accb4402434d72017c51/1486007499417/ Lettering This poster celebrating the Trans-Canada Highway was created for Type Eh, an exhibition of typographic posters exploring Canada’s national identity. The Type Eh project was featured at TypeCon2013 in Portland, Oregon Poster featured on Designworklife. https://static1.squarespace.com/static/58854302579fb38c051957de/t/5892ace220099e4425a9c080/1486004198812/ Lettering The Whinery brand character is fun and quirky, making the wine stand out from others. The logo is inspired by whining – with a roughed-up, irregular aesthetic. The packaging uses authentic hand-written funny and ridiculous whines wrapped around it, acting as a texture from a distance, and amusing if ones reads them. The brand encourages people to participate and add their own funny whines on twitter, using the hashtag #grapewhines. https://static1.squarespace.com/static/58854302579fb38c051957de/t/5896a117a5790a10764964ed/1485928214913/ Lettering When your cupcake franchise is called Cupcakes, fun is obviously the main ingredient. Just like cupcakes themselves, the brand is made from simple, high-quality ingredients that come together to create something bold and iconic. https://www.allisonchambers.work/about-allison daily 0.75 2021-05-28 https://static1.squarespace.com/static/58854302579fb38c051957de/t/588d3dd4197aeae36a5f0f29/1485651431082/allison.jpg About