Let’s Hear It was launched to amplify and celebrate music in BC, leading up to the 2018 JUNO awards and beyond.
To demonstrate the energetic spirit and excitement of Let’s Hear It, we developed an identity system that can be turned up or dialed down. This allowed the identity to be bold and loud or subtile and ambient when appropriate.
The result was a ripple effect that worked its way through advertising, social media & online, swag, and live performances – all visually representing the vibrant energy of music in BC and Canada.
Created at Will
Creative Director: Nick Richards
Copywriter: Michael Mayes
Production: Shannon Cherry, BrandLive Group
Jacqueline Holder, Ute Preusse